Against officer's recommendation for refusal we helped Aldi achieve planning consent for a new store in Crewe and here's how we did it.
Aldi wanted to demolish a former pub, a building of local significance, within Crewe to introduce a neighbourhood foodstore. Aldi had a long running history with the site having previously withdrawn one application and a subsequent application being refused at committee level, on each occasion the planning officer had recommended refusal due to the loss of the building.
Since the refusal of the original planning application, the pub had ceased trading due to a significant downturn in trade and the site was fast becoming a local eyesore. Despite this and the fact that Aldi had marketed the site for over a year without interest, the planning officer subsequently recommended refusal once again.
The key to the success of this consultation was focused on identifying and harnessing community support – in order to give committee members confidence to vote against the officer’s recommendation they needed to be left in no doubt that there was a ground swell of local support for the proposals.
To achieve this, we issued a designed community newsletter which stressed:
Once the supporters were uncovered, the next step was to ensure we identified opportunities where this support could be motivated. During the submission stages of the application the following was undertaken:
Aldi was disappointed to learn once again that despite the closure of the public house and the detailed marketing exercise that the planning officer was still recommending the application be refused. Therefore on the lead up to the committee, we carried out the following activity:
As a result of clearly communicating the wide spread local support for the Aldi store, councillors unanimously voted to approve the application against officer recommendation for refusal - a great result for our client.